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Can I Eat That?

Documentary Titles and Internal Graphics

“Can I Eat That?” is a fascinating and eye- opening multi-series documentary by National Geographic, that delves into the realm of unconventional and surprisingsources of potential food. From insects and algae to lab-grown meat and edible plants in unexpected places, this series aims to challenge our preconceptions about what we consider as traditional food sources. Through captivating storytelling, immersive visuals, and expert insights, each episode explores the nutritional value, sustainability, and cultural significance of these alternative food options. “Can I Eat That?” sparks conversations around the future of food production, addressing pressing global challenges such as population growth and environmental sustainability. Get ready toembark on a delectable and thought- provoking journey as we redefine ourunderstanding of what is edible and contemplate the potential of these unusual sources to nourish and sustain us.

I worked on this project with the super awesome Sophia "Ink" Azzolina. 

Ink's Website ->

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"Can I Eat That?" - Silver ADDY 2024 Suncoast American Advertising Awards

"Can I Eat That?"- Official show selection at the 2024 Best of Ringling Annual Juried Exhibition. The Department of Motion Design's guest Juror, Erin Sarofsky.

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Project Details

Timeline

Three weeks

Related Disciplines

2D Animation 

Graphic Design

Deliverables

Title Sequence 

Chapter Title

Lower Third

User Interface Mockup

Where it will be Seen

Primarily, direct to home streaming services such as Netflix.

Final Deliverables

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Research

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Research

Audience

Young adults and millennials are likely most interested in sustainable food, yet appealing to a wider audience is important. Netflix primarily caters to subscribers in North America, especially the United States, although it has subscribers worldwide. While most subscribers are estimated to be 18-25 years old, these statistics may not be entirely accurate due to users watching without paying, with an estimated 45% sharing passwords.

Sustainable Food

Despite limited information on the upcoming 2025 documentary, recent research highlights the potential of alternative food options. Lab-grown meat, though not yet widely popular, offers environmental benefits by reducing land, energy, and water use compared to traditional livestock farming. However, ethical considerations persist, particularly among vegans and religious groups. Insects, historically consumed in various cultures, are presented as alternative food in the documentary, with modern innovations like insect flour gaining attention. Additionally, algae emerges as a sustainable food source, thriving in diverse environments and offering essential nutrients while minimizing carbon dioxide emissions.

Pitch

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1. Recipe for a Petri Dish

Recipe for a Petri Dish is about comparing the process of cooking to making something in a science laboratory. We want to show that you can achieve the home cooked meals everyone loves even if you use alternative ingredients.

Mood: Curious and playful

Design: Unnatural colors are key in this design to show the man made apect of the food. However, it looks fun and playful.

2. Go Against the Grain

Go Against the Grain is about howing you that you can find food in different places. It is okay to experiment with food and try new things.

Design: A mixed media design is relevant for this concept since it needs to show that a variety
of ingredients can come together and make something beautiful. Possibly 3D and photo realistic imagery in collage form can emphasize this idea.

Mood: Playful and curious

3. Data Visual

Chew on This is about the facts behind why alternative food is good for you and the planet.

Design: Inspired by scientific graphs and diagrams, this design style is inherently rigid. We don’t want sustainable food to appear overly chemical and fake, so we made the design more friendly and charming by replacing elements from the mathematical visuals with food!

With a little bit of Swiss grid influence and visual metaphors, this style is smart and clean but also fun and friendly.

Mood: The mood for Data Viualize is informational, optimistic, and insightful.